Last night I listened to an interview that net@nite did with Twitter founder Evan Williams from earlier this month. Towards the end of the interview he talked about ways that they might monetize the Twitter platform in the future. The example that he gave was a movie promotion where you could follow the “tweets” of a character in an upcoming movie. This got me to thinking about where Twitter is going. I’m not saying I’m agreeing with the commercialization of Twitter, but how much longer will be it be until your Twitter page looks something like this?
5/29/2007 Update:
Delta Airlines is on Twitter now. Details about this on Jaunted.
6/4/2007 Update:
Read/Write Web spotted Amazon.com on Twitter.
7/13/2007 Update:
JetBlue (one of the companies that I used as an example in my original post) is on Twitter now.
8 responses so far ↓
Scripting News for 3/21/2007 « Scripting News Annex // Mar 21, 2007 at 4:48 pm
[…] A vision of the future of Twitter, with twits from JetBlue, Starbucks, your favorite baseball team. […]
A Vision of how Twitter Could be Monetized // Mar 21, 2007 at 5:58 pm
[…] I think Twitter will make money by being acquired by a content company that will litter it with ads. However, mad dog in the fog gives us a different view of how monetization may happen. […]
The internet is all a Twitter « A Dog’s Breakfast, part II // Mar 21, 2007 at 9:05 pm
[…] The internet is all a Twitter Latest fad or long term tool? I have no idea, but with all the talk about Twitter I finally caved in and registered. […]
Woot Twitter-bot Now Official // Mar 21, 2007 at 9:16 pm
[…] The folks at Twitter are sure to like this, because it fits into a very possible monetizing strategy for Twitter: corporate-sponsored Twitter accounts providing updates on flight times, shelling out coupon codes, or promoting TV shows. […]
Future of Twitter - Part 2 | mad dog in the fog // Mar 22, 2007 at 6:27 am
[…] Today Steve Rubel points out that Twitter is probably racking up SMS fees on the international tweets. He also points out that the site does not appear to be monetized now and that could be a problem. So building on my Future of Twitter post from yesterday, let’s look at how Twitter might monetize a partnership with a big company. Take the Starbucks example. Let’s assume that there are 20,000 people on Twitter who have added Starbucks as a Friend in order to get a few promotions a week - e.g. a free cookie with your coffee, a free tall coddee, etc. If Twitter charged Starbucks a few cents per tweet per follower, the Starbucks revenue might looks something like this: […]
Jose Tudor // Mar 23, 2007 at 4:03 am
I believe that this will happen. It almost has to happen given its current and growing popularity, not to mention the piggyback sites that twitter is inspiring like twittermap.com.
Jose
monkinetic | Blog Archive » Twitterprise Permission-based Messaging Platform // Apr 27, 2007 at 1:36 pm
[…] Some have been thinking about how Twitter will become financially viable. This vision is very believable, with Tweets coming from the flight you’re tracking, your favorite team’s current game, etc. David Chartier of Download Squad offers up some ideas, including a couple from Evan Williams of Obvious Corp/Twitter [via]. […]
I Love Twitter « Beyond Occident // Dec 28, 2007 at 12:16 am
[…] that I can see so I assume it’s still running off of VC funding. Mad Dog in the Fog posts about companies creating profiles and littering your feed with info relating to their business. […]