It’s fun to watch all of the gadgets on 24. On tonight’s episode there was a scene that featured a video conference with three large flat-screen TV’s. This is an actual product called Cisco TelePresence. Check out this ScobleShow episode from last fall for more details. Any guesses on how much Cisco paid Fox for this product placement?
1 response so far ↓
John Tracy // May 4, 2007 at 5:50 pm
I am going to take a stab at it. I saw the same thing when I was watching 24 and asked myself the same question.
Oh, the answer? somewhere around $150,000. That’s about 10 to 15 seconds of placement, and no creation fee. A steal if you can get it. Money well spent if the president uses it.