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Entries from March 2009

links for 2009-03-31

March 31st, 2009 · No Comments

  • "…And now, the inevitable "Twitter backlash" has begun. What does it all mean?

    In a word, nothing.

    The so-called backlash is just the media's knee-jerk pseudo-contrarianism, right on schedule. Obviously Twitter has been clearly overexposed and overhyped in the media, and now reporters and commentators are both slamming their own hype, and, inevitably, attacking Twitter itself.

    My advice: Don't take any of it too seriously."

    (tags: twitter media)

Tags: Daily Links

Measuring the Scoble Effect Using bit.ly

March 30th, 2009 · No Comments

Earlier tonight, I tweeted about the Ellen Show reaching 500 thousand followers on Twitter in just three weeks.

A few minutes later, Robert Scoble liked the tweet on FriendFeed.  Robert routes his FriendFeed over to Twitter, so it quickly showed up on Robert’s Twitter feed…


When I tweet a link, it usually only gets about 20-25 clicks but, in this case, the clicks went through the roof according to Bit.ly.  As soon as Robert liked that tweet, the link that I posted got over 900 clicks in about 6 minutes.

A few thoughts on this:

  • A simple Like or Retweet from an A-Lister like Robert can drive significant traffic.  This is hard proof that, with the right exposure, traffic from Twitter can achieve something similar to the Digg Effect.
  • The Twitter Effect can be very short lived.  In this case, my tweet didn’t get many other retweets, so the number of clicks quickly went down after about 10 minutes.
  • Bit.ly provides great analytics for measuring stuff like this.  Is it useful enough to justify the recent $2 million round of funding?  I guess we’ll see.

Tags: Twitter

links for 2009-03-30

March 30th, 2009 · No Comments

Tags: Daily Links

links for 2009-03-27

March 27th, 2009 · No Comments

Tags: Daily Links

links for 2009-03-26

March 26th, 2009 · No Comments

Tags: Daily Links

links for 2009-03-25

March 25th, 2009 · No Comments

  • Worth listening to if you live in San Francisco and have kids
  • "…in pursuit of revenue, Twitter faces the same challenge that has dogged social-networking platforms like Facebook. If advertisers can tap into its network free of charge, why would they pay the company to do so?

    Twitter co-founder Biz Stone says the San Francisco start-up is watching the outside initiatives closely as it prepares to launch its own fee-based services this year, but doesn't view them as competition. "We want to work with those companies that are already making an effort," he says. "

    Mr. Stone says Twitter recently hired a product manager to oversee the development of commercial accounts. The accounts would offer users more features in exchange for a fee, but Mr. Stone says Twitter hasn't set a launch date for them.

    (tags: twitter)

Tags: Daily Links

Mark the Date – Twitter Is Running Real Ads Now

March 23rd, 2009 · No Comments

Last week, Twitter started to run house ads on the Twitter home page. Now it appears that they’re running real revenue-generating ads.  Just a few minutes ago I saw a text ad for Tweetie, which is a very popular Twitter app for the iPhone.  They’re also running ads for Twittervision and the recently launched ExecTweets.

It’ll be interesting to see how quickly they ramp this up over the next few weeks.

tweetie_ad

Tags: Twitter

links for 2009-03-23

March 23rd, 2009 · No Comments

Tags: Daily Links

links for 2009-03-17

March 17th, 2009 · No Comments

Tags: Daily Links

links for 2009-03-16

March 16th, 2009 · No Comments

Tags: Daily Links